EXPERIENCE 

"The iModerate product was invaluable to our quantitative results. It made the quantitative results “come alive.” It helped us make key decisions on the strategy at hand. It also helped us have a better understanding of those “one-word” responses that you usually get in an open-end type of question. The most important part of the iModerate results were how in line it was with the overall quantitative survey. It validated all of the key findings, only in more depth. Overall, the tool is a great asset to have."

 

 
"As a marketing research professional with over ten years experience in both vendor and client-side capacities, I've worked with some of the biggest and best research firms around the world. My past experiences working with iModerate put them in that best category; always thorough, always on time and within budget. Their iModerate chat tool is of particular value-add in properly being able to probe deeper into issues you otherwise cannot when attempting to realize the cost benefits of conducting on-line surveys."

 

"iModerate sessions, combined with online testing, gave our campaign a fast, effective way to make sure our ads would work, both as positives and as responses to our opponent. I particularly liked the way the iModerate sessions provided us with detailed and lengthy reactions from voters so we could learn not just the impact the ads would have, but why. My impression was that respondents in these iModerate sessions are at least as candid as focus group respondents and maybe even more so since the discussions are one-on-one which eliminates the impact that one strong personality can have on a focus group. We used the iModerate testing at critical times – before launching a potentially controversial positive ad and to test our reaction to the death penalty attack ads that a lot of people thought were going to end our campaign. In both cases the tests quickly and accurately gauged how the public was likely to react to our ad strategy."

- Mike Henry, Campaign Manager for Virginia Governor Tim Kaine

 

"The results we received from the  iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox."
- Colleen Hepner, VP, C&R Research

 

"iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11."

 

 

"Adding iModerate to our quantitative surveys allowed us to gain insights and reactions that we never thought we could attain online. The one-on-one interview format was familiar to our respondents, and their comfort level with this medium helped us obtain valuable information as to how our products and services impact their lives. iModerate gave us an easy and valuable way to truly speak to our target audience online, and our research has reaped the benefits."

 

"At Equation, we view iModerate's hybrid solution as a means to provide richer insight into the “why” behind the “what” in terms of the issues we are trying to measure or test alongside a quantitative study. The information helps provide great context to the quantitative data we are collecting, and goes so far beyond the typical open-end responses you get in an online survey or even a telephone survey.  These insights also serve as the ultimate “tie-breaker” when evaluating potential ads or concepts in that the feedback you gain from these interviews leaves no doubt about the preferences of the respondents when it comes to side-by-side or monadic comparisons."
- Mike Travis, President, Equation Research

“As an established company seeking solid data to support our efforts to provide cutting-edge clinical information resources, it was crucial that we were able to speak to our target segments -- doctors, nurses, pharmacists, and other hard-to-reach hospital personnel -- as comprehensively and deeply as possible. At the outset, our research strategy included focus groups, IDI's and quantitative surveys, but the incorporation of iModerate added a new dimension unlike any I had seen in my years working with marketing research. The verbatim session transcripts gave us in-depth, unedited feelings and thoughts that were clearly not transcribed, second-hand accounts that focused on just highlights and buzz words. In the end, this candid insight is helping us tailor our strategy as we look to continue to meet our customer's needs and identify new opportunities to leverage our unique strengths in the marketplace.”

"iModerate offers a valuable new tool for market researchers. We recently conducted an online survey to better understand consumer attitudes and behaviors for a new client. Budgets were fixed and timing was tight. iModerate enabled us to take our research to the next level and probe deeply on a number of key issues surrounding our client's current product offerings. iModerate's moderators left no stone unturned and worked closely with us to ensure the one-on-one sessions would yield the actionable insights required to shape our client's future design process. The transcripts and report we received from iModerate provided us with information that would have never resulted from a typical online survey. Not only did this approach save our client precious time and money, iModerate laid a solid foundation for us to plan our next move with this client, assuring us that we are leading them in the right direction with certainty."

- Jennifer R. Doyle, KRC Research

 

 

"When we research issues and initiatives of social and political consequence, we want to come away with more than the numbers and the percentages. We want to examine the language people use to express their opinions. And in more than a short open-ended question. Topics of this nature bring about strong feelings and viewpoints that respondents are eager to communicate, but discerning their motivations and preferences in a quantitative study is often a difficult proposition. The inclusion of the iModerate sessions gives us the opportunity to capture not only raw numbers, but also the emotions and values that often drive behavior. The thoughts expressed during these sessions give our clients invaluable insight that we have not found through other methods of research. Simply put, iModerate combines the best of quantitative and qualitative research into one easy to use package."