| iModerate will be speaking and exhibiting at the IIR Market Research Event. The show is taking place October 13-17 in Anaheim, CA. For more details, please click here. |
October 13-16
IIR Market Research Event in Anaheim, CA.
www.iirusa.com
October 15-17
CASRO Annual Conference in Palm Beach, FL.
www.casro.org
October 15-17
QRCA Annual Conerence in Fort Lauderdale, FL.
www.qrca.org
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84% of entrepreneurs reported getting business ideas or solving work-related problems in their sleep
- Fortune Small Business, September 2008 |
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iModerate Takes Center Stage at the Upcoming IIR Market Research Event
 iModerate will be speaking, exhibiting and co-sponsoring a party at the House of Blues at the IIR's Market Research Event in Anaheim, CA on October 13-16. The speaking opportunity, taking place Wednesday, October 15 at 5:15 p.m., will focus on a case study entitled, “Ensuring the Consumers' Voice Shines Through: Lessons Learned from the World of Hybrid Research.” Presented by Jennifer Drolet of iModerate Research Technologies and Tina Bronkhorst of Digitas, this lecture will take an in-depth look at a true hybrid approach framed against the backdrop of today's online research landscape. From applications to integration, the presentation will detail the method and demonstrate the value of surrounding research statistics with qualitative insight. Moreover, the audience will learn how Digitas utilized online one-on-ones in a blended research study to help shape a major ad campaign. Read full story>>
Influence of Global Market Research Industry Grows as Revenue Hits $28 BN
 MONTRÉAL, 23 September 2008 - Global market research turnover tops US $28bn in 2007 – a growth rate of 6.5%, according to the ESOMAR Global Market Research Report released today.
This follows strong worldwide growth in the past six years of an average of 6% and confirms the continued advance of market research as a key business tool.
Research firms have mainly reported a continued increase during the first half of 2008 in a dynamic industry growing in line or faster than the global economy.
Of the five largest markets, Germany experienced good gains, taking third position from France with a spend of US $2,659 million, while the US and the UK held their lead in first and second position with respective spends of US $8,726 million and US $2,771.
GfK, with its headquarters in Germany, moved from fifth to fourth in the largest companies category, while The Nielson Company continues to dominate, increasing its revenue over the year by US $524 million. The largest gains recorded were made by online specialists. Read full story>>
AMA Conference Presentation - How Sony Online Entertainment Uses Online One-on-Ones to Capture the Passion of Gamers
 On September 16, 2008 at the AMA’s Marketing Research Conference in Boston, Jennifer Drolet of iModerate and Matt Penfield of Sony Online Entertainment delivered a presentation entitled, “How Sony Online Entertainment (SOE) Uses Online One-on-Ones to Capture the Passion of Gamers.” Read full story>>
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