Research>iMpact is ideal for use in any online advertisement test to strengthen traditional quantitative data that too often leaves clients grasping for more information about how to strengthen or modify an ad. Building a discussion based on pre-selected survey answer choices, our moderators conduct interviews with tremendous precision to uncover not only the overall reaction to an advertisement, but the key messages it sends, the critical pieces that may be missing and specific details that may sway consumer interest. For example, when testing multiple creative executions, Research>iMpact can identify the vital elements of each advertisement that resonate with the audience, enabling you to strategically refine your message. Moreover, it can illuminate any discrepancies between key metrics such as likeability and purchase intent, exposing an ad's true effectiveness with the target audience.

Research>iMpact allows our moderators to uncover the key drivers behind satisfaction metrics and gives you a complete look at the customer experience. The interview sessions give respondents the unique opportunity to articulate their opinions regarding the many facets of customer satisfaction. Whether to ascertain the effectiveness of a new customer loyalty program, determine the service level of a new call center or gauge customer sentiment about a revamped online checkout process, Research>iMpact provides specific feedback that blueprints what action, if any, should be taken. For instance, while a standard online survey might only reveal that a company's loyalty program is unappealing to the customer, Research>iMpact goes deeper to ascertain the specific reasons for the lack of attraction. That extra layer of information allows you to pinpoint the problem and make the necessary changes. iModerate consistently provides this unmatched level of detail, making standard customer satisfaction studies more powerful and effective.

Concepts, much like messages, are extremely sensitive as even the most subtle of variations can have a profound impact on the feelings and connections they evoke. In studies such as these, having in-depth information that explains motivations and reasoning is vital. Instead of coming out of the field with data that simply relays which concepts do and do not work, Research>iMpact gives you insight into the respondent's decisions, and a clear picture of their assessment. Additionally, in traditional online quantitative tests, concepts regularly receive the same score on favorability and appeal scales. Meanwhile, the static follow-up questions provide little assistance in differentiating one concept's meaning and influence from another's. You can walk away from these crucial studies with data that would lead you to believe that all things are essentially equal in the consumers' mind. However, there are always differences and distinctions, and Research>iMpact is the ideal means for discovering them. For concept testing, this solution is the ultimate tiebreaker, assuring that the all important variations and disparities between concepts come to the forefront.

Research>iMpact adds life to standard tracking studies and offers you the ability to include new topics in these surveys. Furthermore, this solution helps answer the vital questions that are too often the by-product of standard tracking studies, giving you a deeper understanding of the reasons behind changes in key metrics. Instead of coming away with limited insight as to why results show slight or significant changes from previous rounds of tracking, our moderators are able to uncover the explanation in its entirety. Therefore, while the results of a standard tracking study might simply show a decline in product purchase intent, Research>iMpact can uncover the central reason for the drop and the details surrounding it. In the end, iModerate not only gives our you an understanding of how these key metrics have moved, but ensures that static tracking studies provide direction as to what type of adaptation is necessary, making these projects more complete and effective.

Research>iMpact allows you to garner in-depth information that reveals a respondent's true interpretation and understanding of messages. Our skillful moderators engage respondents in a rich dialogue that draws out their reactions to a message, uncovers how they identify with the communication in question and relays what the message really means to them. Furthermore, Research>iMpact builds the case for why a particular message was preferred over another, why a certain message fell flat and what impact individual messages have on perceptions of the brand.

In a marketplace inundated with competing brands and products, shelf placement testing has become a crucial research initiative for consumer packaged goods companies. However, while an online shopping exercise provides you with a breakdown of the products consumers will choose over another, it falls short in relaying the motivations that surround those choices. Research>iMpact goes beyond the surface questions and answers regarding price and brand loyalty to unearth the true drivers behind shoppers’ decisions. Our moderators determine where shoppers would look for the new product in a store, and why they feel that particular location was best suited for this product. Moreover, Research>iMpact can provide various placement scenarios and gauge a consumer's appeal in real-time. This solution puts all the pieces of the decision making process together, so you have comprehensive information regarding the placement of products.

Names have the power to evoke an array of meanings and associations that often do not surface in online surveys. Therefore, the inclusion of in-depth qualitative sessions to unearth exactly what a name portrays is crucial. In examining which attributes are most closely associated with a name, Research>iMpact explores relationships and connections, bringing to light the beneath-the-surface associations. In cases where multiple names are both highly rated, our moderators are able to discover the thoughts and ideas each name evokes, allowing us to differentiate them. Whether constructing a list of names, narrowing down an existing list or investigating the relationship between a particular name and the overall brand, Research>iMpact gives respondents the opportunity to plainly react to names, and offer their interpretations and ideas in a platform that encourages candor.

Even the most modest variations in packaging can make a world of difference in how a product is received in the marketplace. A standard quantitative study regarding a revamped cereal box will provide you with hard data on the appeal of the packaging and its impact on purchase intent. However, the same test with iModerate has the power to reveal which new details truly define the package, what influence the incorporation of new graphics has with customers and how a fresh, new look meshes with the brand's identity. Research>iMpact relays not only what is and is not aesthetically pleasing about a package, but uncovers specifics surrounding which elements are central to the consumer. The result is candid feedback that allows you to understand the message a package conveys, and ascertain what adjustments will provide the look and feel necessary to help the product achieve success in the marketplace.

Quantitative studies are often put into the field despite lingering uncertainty about a survey’s content, length and design. Is the concept too confusing for respondents? Are the questions worded in the appropriate manner? Will the length of the survey lead to respondent fatigue and inconclusive results? Is the survey design too linear? Whether just to attain peace-of-mind, or offer evidence in support of survey modifications, a pre-test utilizing Research>iMpact can prove invaluable. Instead of launching a potentially flawed nation-wide study, you can utilize Research>iMpact in a pre-test to help identify the issues and the adjustments needed to correct them. If the survey is too long, our moderators will expose where fatigue sets in. If the concepts are too confusing, this solution will uncover what exactly is so perplexing. The insight gained from Research>iMpact has the potential to save you countless dollars in research fees, and help ensure a well-designed and successful project.