Methodology

Our patent-pending methodology refers to our proven approach to intercepting online research respondents, engaging them in a one-on-one chat session and passing them back into a quantitative environment to finish any remaining questions. This method ensures that the respondent’s transition between the quantitative survey instrument and the interactive session is seamless and does not require any downloads. At the conclusion of the session, respondents simply advance to complete any remaining questions or the survey itself.

To see our methodology in action, please sign up for one of our Research>iMpact Industry Demos