Quirks - July 2008
Navigating the Online Qualitative Landscape
[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers' needs.
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QRCA Views - May 2008
IM for Research: The Platform Behind Online One-On-Ones
[excerpt] The IM environment provides the type of straightforward dilogue that researchers clamor for, and much of it is the result of a respondent who is comfortable, stimulated and engaged.
Alert! - October 2007
Is IM-Based Research Really What It's Cracked-Up To Be?
[excerpt] The use of IM as a qualitative research platform has given the industry an innovative means to converse with respondents online during traditionally static surveys. In that regard, this platform and the accompanying methodology help add a story to the statistics by delving deeper into the motivations and reasoning that comprise respondent answers.
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Inside View - September 2007
Hybrid: What Does it Mean to Market Research
[excerpt] The sessions occur in an "instant messesnger"-type environment, and help clients complete the research story by adding qualitative insight to quantitative data. iModerate, and online research technology firm created this innovative qualitative add-on.
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ColoradoBiz - August 2007
Tech Start-Up of the Month - iModerate LLC
[excerpt] "When we were conducting online surveys… we found that we weren't getting enough information from the respondent," Rossow said. "So we set out to develop a new methodology."
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