September 14, 2008
2008 American Marketing Association's Marketing Research Conference
iModerate will be speaking and exhibiting at the AMA’s Marketing Research Conference in Boston on September 14-17. This speaking opportunity will focus on a case study entitled, “How SonyOnline Uses Online One-on-Ones to Capture the Passion of Gamers.” Presented by Jennifer Drolet of iModerate Research Technologies and Matt Penfield of SonyOnline, this lecture will center around a research-based case study for SonyOnline’s flagship game, Everquest, and how SonyOnline was able to get closer to their customers and add value to their research through iModerate’s live, one-on-one interviews.
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Past Event Presentations
May 20, 2008
Marketing Research Association Webinar
Jennifer Drolet of iModerate Research Technologies delivered an MRA webinar on May 20, 2008. The presentation entitled, "Engaging the Research Respondent," takes a detailed look at the importance of the respondent experience and explores some of the best practices for connecting with research participants.
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May 14, 2008
American Marketing Association Colorado Conference
At the AMA Colorado Conference, on May 14th, 2008 at the Courtyard by Marriott in Denver, CO., Jennifer Drolet, VP of Client Services for iModerate, delivered a presentation entitled "Using Online One-On-Ones to Evaluate Advertising in the Oil Industry: A Case Study."
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October 14, 2007
Consumer Electronics Association Industry Forum
Can You Ever Really Know Too Much About Your Customers? The Latest in Qualitative Research Techniques.
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October 10, 2007
Advertising Research Foundation Webcast
Capture Qualitative Insight Online, Quickly and Cost Effectively: Introducing Optimum!nsight
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