Remarketing: Supportive or Stalker-esque?


Aug 14, 2015

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How do consumers feel about the practice of remarketing? How does it impact their perception of the brands who take part?

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association