Your consumers have a lot to share, and you’re ready to listen. But how do you turn a chaotic mountain of feedback into clear insights that propel your brand forward? That’s where our (iM)merge approach comes in. Our team of expert analysts, with more than a decade’s experience working with qualitative consumer commentary, leverages cutting-edge text analytics software to give you an output you can actually use. No more lists of facts and tables lacking any interpretation, or a dashboard you need specialized training to understand – just actionable and nuanced recommendations that Fortune 500 companies rely on every day.
Why You Need It
Answers are hiding in your open ends, call center transcripts, rating and reviews, and every place your consumers are talking to you and about you. Your brand can’t afford to lose out on that intelligence. But how do you deal with it? Our clients, overwhelmed and unimpressed with today’s customer analytics options, turn to us to lighten their load and heighten their understanding. By distilling consumer feedback into what you need to know and act on, we’ve helped clients anticipate customer wants, understand brand perceptions, kick start ideation for a new product, discover the language they should be using, bump up their product ratings, and more.
The iModerate difference
It’s not in our nature to rely on software as the final word. Our proprietary approach blends machine analysis with our qualitative expertise to accurately identify and categorize the most meaningful consumer insights from your data. While others pass off frequency as analysis, we factor in aspects such as language intensity and relevance. This multi-layered analysis allows us to tease out the larger story and what’s emerging, revealing context and connections vital to your business.