Our online, one-on-one, qualitative research solutions get to the core of your consumers’ reasoning, emotions and motivations giving you deeper insights to help you develop stronger initiatives.
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MAKE AN IMPACT
on your business with deeper insights.
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Experts
in navigating the online research space.
We specialize in moderating individual conversations. We have conducted over 100,000 online qualitative sessions and have helped clients all over the globe attain candid feedback. Learn More
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CONNECTING
you to your customers.
Our solutions differ from others in that they allow you to engage and probe deeper with your consumers in real-time, free from outside bias and a group dynamic. Discover the difference our one-on-ones make. Learn More
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A CLOSER LOOK
at our solutions.
Research>iMpact: Our hybrid market research solution which incorporates qualitative sessions into any online survey.
Optimum!nsight: Our stand-alone qualitative solution that provides in-depth directional feedback.
Kaiser Permanente
Kaiser Permanente decided to run a quick disaster check on a bold new advertisement. Their main goal was to tease out underlying thoughts and ideas from consumers and get honest insight surrounding the commercial.
Partnership for Public Service
What if the best way to talk to your audience is via the Internet? The Partnership for Public Service used iModerate to reach web savvy college students who felt most comfortable revealing their true thoughts and ideas in this unique online environment.
Virginia Governor Campaign
As the race for governor unfolded, the Kaine campaign needed to test their advertising. They utilized iModerate to gather emotional feedback without the biases of group think or the time commitment that would come from more traditional focus groups.
Tetulia
Tetulia, a new tea company from Bangladesh, was looking to expand into the U.S. market and wanted to conduct in-depth market research. They utilized iModerate's hybrid solution to give them the directional insight they needed to launch with confidence.
