September 20, 2006
iModerate® Helps Frito- Lay and Decision Insight Win American Marketing Association’s EXPLOR Award
Decision Insight, a leading full service market research company, and Frito-Lay, the convenient foods division of PepsiCo, won the American Marketing Association's (AMA) 2006 EXPLOR award for their virtual ethnography research. The award, established in 1999, recognizes performance and leadership in online research and acknowledges the most innovative uses of applications in technology. The field of finalists presented their research case studies at breakout sessions during the AMA's Marketing Research Conference, held September 10-13 in Chicago IL. Decision Insight and Frito-Lay were announced the winning team during the general session on the final day of the conference and submitted an encore presentation of their case study.
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June 18, 2006
iModerate® Delivers Informative Presentation on Prevalence of Instant Messaging in Market Research at MRA's Annual Conference
iModerate’s VP of Sales, Gary Zucker, conducted one of the most successful break out sessions at the MRA’s Annual Conference as part of the Online/IMRO track, drawing over 50 visitors. The presentation focused on the innovative use of IM in online market research and how the employment of similar strategies are becoming increasingly essential in obtaining detailed qualitative research that delivers more information than ever possible in basic quantitative surveys.
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December 28, 2005
iModerate® and RBI Strategy to Present at the Colorado AMA' Marketing Research Seminar
Gary Zucker, VP of Sales at iModerate®, and Craig Hughes, Director of Research at RBI Strategy and Research have been slated to speak at the 2006 Colorado AMA Marketing Research Seminar, February 28 in Denver, Colorado. Entitled “Marketing Problems/Research Solutions”, the seminar is the chapter’s premier yearly event for marketing researchers. The day long symposium will include a variety of educational presentations on the title topic as well as networking opportunities for the attending marketing and research professionals.
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April 25, 2005
iModerate® Wins Award for Best Exhibitor Booth at the ARF Show
At the official public launch of their innovative research tool, iModerate®, along with Western Watts, was named best in show at the Advertising Research Foundation’s Annual Convention and Boutique Expo.
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April 12, 2005
iModerate® Granted Patent Pending Status
Today, the United States Patent Office in Washington DC, granted a Patent Pending status to iModerate’s software and methodologies. iModerate’s unique and proprietary technologies are the newest method in the industry for garnering comprehensive online data.
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Read the full press release
