April 01, 2008
iModerate to Sponsor the New England Marketing Research Association's Upcoming Event
iModerate, the research industry's sole provider of live, online, one-on-ones, will be the breakfast sponsor at the New England Marketing Research Association's (NEMRA) upcoming symposium. The one-day conference entitled, "Market Research: Roadmap to the Future, Best Practices, and End User Perspectives," will take place on April 30th in Tewksbury, MA.
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Read the full press release
March 12, 2008
e-Rewards® Works with iModerate® to Offer Real-time Qualitative Probing of Online Survey Respondents
e-Rewards (e-Rewards, Inc.), the quality leader in online market research sample, today announced a new service which enables real-time qualitative probing of online survey respondents.
This new e-Rewards service, Hybrid Interviewing™, allows researchers to gain deeper insights by engaging individual respondents in real-time, professionally moderated, online interview sessions powered by iModerate®, the leader in online one-on-ones. These sessions occur at a pre-determined point in the survey in an “instant messenger”-type environment and help clients complete the research story by adding qualitative insight to quantitative data.
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Read the full press release
February 02, 2008
Robert Liguori Joins the iModerate® Team as Director of Strategic Accounts
iModerate®, a leader in online qualitative market research solutions, recently hired Robert Liguori as Director of Strategic Accounts. Rob brings eight years of research and strategic account management experience to iModerate. Most recently, Rob led the Market Research and Consumer Insights department for Sony Online Entertainment where he specialized in turning Point-of-Sale (POS) and consumer data into actionable business strategies and insight through the design, implementation and analysis of qualitative and quantitative research. He was the chief individual responsible for the design and implementation of all Sony Online’s focus testing, concept testing, surveys, polls and questionnaires.
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Read the full press release
September 17, 2007
iModerate® Launches New Optimum!nsight Product
iModerate®, a leader in online qualitative market research solutions, recently introduced their Optimum!nsight product to the marketplace. This turnkey online solution is the latest in iModerate's product suite and offers marketers, advertisers and researchers immediate, real-time, qualitative consumer feedback on opinion evoking stimuli during the development phase of new ads, products and concepts.
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Read the full press release
April 23, 2007
iModerate® Launches New Line of Research Products
iModerate®, a leading online market research technology company, recently introduced their Research>iMpact line of products to the marketplace. The nine products that comprise the Research>iMpact line are, Ad>iMpact, C-Sat iMpact, Idea>iMpact, Tracking>iMpact, Messaging>iMpact, Placement>iMpact, Name>iMpact, Package>iMpact and Survey>iMpact. All of these products utilize iModerate's proprietary technology and methodology to help clients add in-depth qualitative insight to standard online quantitative surveys. Each solution works seamlessly within virtually any online survey, and centers around iModerate's real-time, professionally moderated, one-on-one interview sessions.
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Read the full press release
