“iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.”
—Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA

“The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.”
—Colleen Hepner, VP, C&R Research

“iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.”
—Marc Porter Magee, Partnership for Public Service

“The iModerate team was a real pleasure to work with. The project was very well managed and the results have enabled us to meet the goals of our project. The combination of qualitative and quantitative data provides breadth and depth of information. I give iModerate high marks and an enthusiastic recommendation.”
—Andy Beers, Resource Media

“It really gives us the opportunity to add in-depth insight into the work that we’re doing without significantly extending the timelines and budgets of our clients, which is really important these days. Where we used to be able to run qualitative component of our project up front, then a quantitative piece, and then another qualitative piece, now the timelines and budgets are so condensed that having someone like iModerate, who built it right into the process, makes our lives a lot easier.”
—Josh Mendelsohn, VP, Chadwick Martin Bailey

“iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.”
—Tara Hutton, Director of Marketing Research, Consumer Electronics Association

“With Decision Insight’s virtual shopping tool, we’re able to tell manufacturers and retailers what consumers will do in the store. But, we haven’t always been able to tell why. With iModerate, we’re able to answer the why.”
—Alex Sodek, Head of Research, Decision Insight