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case studies
Market research case studies with insightful discoveries.
Sun Products
The Sun Products Corporation wanted to take an in-depth look at the personality and lifestyle of the Snuggle Exhilarations consumer. Sun began conducting in-person ethnographic research, but they needed a more efficient approach; one that would still provide them with a comprehensive look at their consumers’ lives.
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Kaiser Permanente
Kaiser Permanente wanted more complete information before launching Saturday, one of the boldest ads in their Thrive campaign. Saturday was decidedly different than the other ads in the campaign, and there were a few concerns as to how viewers would respond. Kaiser needed people’s honest, in-depth feedback. They needed to be sure.
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Showtime
Showtime sought to understand how viewers prefer to watch Nurse Jackie and why. In the process, they also wanted to find out more about these individuals and the show itself. To accomplish this, Showtime needed a research approach that would provide them with more than just data. In order to truly gain a deeper understanding, they needed research that would bring these viewers to life. Read the case study »
Digital Book World
Publishers and book retailers wanted to understand how portable multifunction devices are changing consumers’ reading habits and the book landscape. To get a detailed read on this hot topic, an in-depth look at the consumers who utilize these devices, their usage occasions and their ebook purchasing habits was necessary.
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Business Roundtable
The Springboard Project, and independent commission launched by the Business Roundtable, is tasked with making policy recommendations to equip Americans with the knowledge and skills needed for success in the U.S. workforce. The commission needed to understand both blue and white-collar workers’ attitudes and behaviors toward job skills and training. However, getting blue-collar workers to be forthcoming in the research process was not so easy.
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