press releases
iModerate® Helps Frito-Lay and Decision Insight Win American Marketing Association’s EXPLOR Award
Kansas City, MO. (September 20, 2006) – Decision Insight, a leading full service market research company, and Frito-Lay, the convenient foods division of PepsiCo, won the American Marketing Association’s (AMA) 2006 EXPLOR award for their virtual ethnography research. The award, established in 1999, recognizes performance and leadership in online research and acknowledges the most...
Read full release »iModerate® Delivers Informative Presentation on Prevalence of Instant Messaging in Market Research at MRA’s Annual Conference
Washington, D.C. (June 19, 2006) – iModerate’s VP of Sales, Gary Zucker, conducted one of the most successful break out sessions at the MRA’s Annual Conference as part of the Online/IMRO track, drawing over 50 visitors. The presentation focused on the innovative use of IM in online market research and how the employment of similar strategies are becoming increasingly essential in obtaining...
Read full release »iModerate® and RBI Strategy to Present at the Colorado AMA’ Marketing Research Seminar
Denver, CO. (December 28, 2005) – Gary Zucker, VP of Sales at iModerate®, and Craig Hughes, Director of Research at RBI Strategy and Research have been slated to speak at the 2006 Colorado AMA Marketing Research Seminar, February 28 in Denver, Colorado. Entitled “Marketing Problems/Research Solutions”, the seminar is the chapter’s premier yearly event for marketing researchers. The day...
Read full release »iModerate® Wins Award for Best Exhibitor Booth at the ARF Show
Denver, CO. (April 21, 2005) – At the official public launch of their innovative research tool, iModerate®, along with Western Watts, was named best in show at the Advertising Research Foundation’s Annual Convention and Boutique Expo. Keeping the theme of the show, “Re-Think”, in mind, iModerate stepped outside of the box and created a booth tailor-made for this specific forum. The newly...
Read full release »iModerate® Granted Patent Pending Status
Denver, CO. (April 12, 2005) – Today, the United States Patent Office in Washington DC, granted a Patent Pending status to iModerate’s software and methodologies. iModerate’s unique and proprietary technologies are the newest method in the industry for garnering comprehensive online data. “When you have breakthrough technology like iModerate does, filing for a patent is a natural step,”...
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