articles
Survey Magazine – January 2012
Grounding Qualitative Research in Cognitive Theory
[excerpt] Using Cognitive Theory to inform the qualitative approach is one such strategy, and the one we employ here at iModerate. Tying our research to aspects of Cognitive Theory gives us a better understanding of how people think.
TechNewsGadget – January 2012
New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code
[excerpt] A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at how people are using QR codes and what they’re looking for when they scan.
MarketingProfs – November 2011
Shoppers Gearing up for Cyber-Monday Deals
[excerpt] Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.
Colby Magazine
Alumni Recruiters Warm Cool Economy
[excerpt] One former Jan Plan intern, Emma Harrington ’11, joined iModerate as a junior project manager in August. Two weeks later she was helping manage multiple projects. “It’s just keeping up the communications between the internal factions, what we need to do to keep the product rolling and on time,” Harrington said.
Marketing Daily – June 2011
Mobile Banking Growth Opportunity ‘Substantial’
[excerpt] According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for some form of mobile banking. At the same time, the 39% of people who plan to purchase one of the devices will use it for banking.
