Sneak Peak – Technology Driven Market Research Event
Next week the IIR will debut a new research conference called the Technology Driven Market Research Event. Taking place at the Wyndham Chicago on May 2-3, the show promises to be cut from a different cloth than the most of the other market research trade shows. The focus as you might have guessed is on technology. This type of event couldn’t be timelier given the tremendous advancements in the market research industry over the past few years. The agenda covers a wide range of new tools, techniques and approaches including mobile research, neuroscience, social media analytics, virtual...
Read more »You Stole My Mascot!
What is hijacking a brand mascot? Well, if you are familiar with twitter, you may already know, but for those of you who are not, let me let you in on this secret. Many of the most-loved brand mascots, from the Pillsbury Doughboy to Tony the Tiger, are on Twitter in some respects, but not necessarily supported by the company that created them. People with no affiliation to the brands have hijacked them for their own purposes. And it seems that companies don’t have much recourse as there is no law governing the protection of a company’s mascot on twitter. Everyday people are either using...
Read more »Just Accept Things as Cool
No doubt about it, I like things that are cool. In my world that refers to back-flips off mountains, microbreweries, baseball and qualitative research when used and presented appropriately. Recently I came to the realization that word clouds are pretty cool. The word cloud or text cloud is simply a visualization of word frequency in a given text. In the past few years they have become extremely popular – and they are easy to create on sites like wordle or tagxedo. You can find them on tons of blogs and websites, and more and more in research deliverables. In fact, they are so sticky...
Read more »The Sky is the Limit for Online Qualitative Research
A bit of breaking news in the fast moving world of online qualitative research… According to Inside Research’s Online Qualitative Research Index, published in the April issue, online qualitative events were up 73% in 2010 versus 2009. The expected increase in 2011 is 57%. Also, 80% of these events occurred in real-time. These are some pretty spectacular numbers, but I can’t say I’m shocked. Every day at iModerate we are witness to this growing trend in market research. People want the insight, the engagement with their customers, the ability to listen, the consumers’ voice, the...
Read more »Research Predictions for 2011
I just finished reading an interesting paper from Research Rockstar entitled Market Research Predictions. 35 predictions were posted and professionals from agencies, market research software companies and client-side researchers voted to narrow it down to the top 11. Kathryn Korostoff, author of the paper and founder of Research Rockstar, did a great job of not only pulling all these market research predictions together, but also of providing readers with some insightful commentary on each. So what were the top predictions? Combined and alternative modes of collection will see...
Read more »About our Blog
A little introduction...
This blog is our way of getting ideas from really smart people out in the open. Whether it's insights surrounding qualitative analysis or thoughts on baseball, we'll strive to educate and entertain.
We hope you enjoy and contribute.
Subscribe
