The Avenger’s Guide to Qualitative Respondents
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. At iModerate, our moderators talk individually to different respondents all day long, so it’s no surprise that we come across a wide variety of personality types. How do we deal with them? Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see...
Read more »Christian Science Monitor Uncovers What Readers Really Want
What would you do if you worked for an international news organization whose name was known in most American households, but whose industry was changing rapidly and readership was aging? Well, that’s just the issue The Christian Science Monitor faced. In an age, when most publishers are struggling with the growing popularity of the Internet over magazines, it’s no wonder these challenges came up for the popular news source. However, being a strong brand has its benefits. CSM could leverage its strengths in content to provide both a print and an online format while attracting younger...
Read more »Your “Hot” Guide to Vegas (and the MR Tech event)
One of the most cutting-edge market research trade shows of the year is about to take place in the best guilty pleasure city in the country at one of the swankiest hotels it has to offer. We know you are going to pamper yourselves with presentations and conversations about the newest market research innovations and trends, but what can you do in your spare time to round out this swanky trip? If you’re answer was to head over to Treasure Island for a few rounds of War, please keep reading. We’re here to help! Presenting our ”hot” guide to Las Vegas. Don’t just eat… dine in...
Read more »Klout Score – The Good, The Bad & The Matchmaker?
As you may have heard, there has been a new way to measure your online social influence since Klout went public in September 2009. If you thought you were hot stuff, a social media god perhaps, then you might have a shocking realization when you find out what the Klout Score has to say about your online stature. So, you may ask, what is a Klout Score? The Klout Score is a way to measure your influence and ability to drive action. Every time you post, tweet, or join a LinkedIn group, a Klout Score is calculated based on your true reach (how many people you influence), your amplification (how...
Read more »Augmented Reality: The Next Wave of Market Research?
As market researchers we not only have to consider the impact of current technology, but also think about the affect of future technology on our industry. Last week Google unveiled Project Glass, a potentially game-changing new technology that augments your view of the world through the functionality of your smart phone. According to the New York Times, it’s an “augmented-reality display that would sit over the eye and run on the Android mobile platform.” Think glasses that interact with what you’re seeing and act as a digital hub, streaming all sorts of information to your eyes...
Read more »About our Blog
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