articles
Alert! – April 2006
Instant Message and Research: A Natural Fit
[excerpt] The real key to unlocking the power of the Internet as a research tool is to unleash the technology to enable researchers to pull more, hear more and ultimately learn more from respondents. And the platform that will be the catalyst for that transformation is instant messaging.
Marketing News – March 2006
In an Instant: More Researchers Use IM for Fast, Reliable Results
[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.
Research Business Report – March 2006
Live IM Delivers Qual Insights to Online Surveys
[excerpt] iModerate is geared to personally probe and dive deep into the feelings, emotions and drivers of a random selection of the survey respondents. Furthermore, it can reach the elusive teenage and student audiences, particularly heavy users of instant messaging.
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Denver Business Journal – February 2006
Taking your word for it – Market research firm is turning online surveys into one-on-one chats
[excerpt] While Rossow’s career in market research has been successful, he saw room for improvement. “The data was flat,” he said. “Clients were demanding more insight into consumer behavior. They wanted to get to the customer’s true underlying emotions.” Rossow concluded the only way to find the shades of gray in quantitative surveys was by talking directly to consumers.
Polling Report – December 2005
Political Ad Testing’s Newest Weapon
[excerpt] The future of political ad testing may well lie on the Internet, which up until now has been considered taboo in the realm of campaigns. But in the Virginia gubernatorial race this year, where there was a highly wired electorate, the campaign of Democrat Tim Kaine was able to test potential advertising online using a unique combination of quantitative testing and a new, innovative technology called iModerate.
