articles
Survey Magazine – April 2012
Technology and the Changing World of Research Design
[excerpt] In the end, you can come up with the most insightful study in the world, but if it doesn’t mesh with the user’s technology and display exactly the way you want it, how effective is it?
Online Media Daily – March 2012
Social Media Chatter Ups Live TV Stats
[excerpt] What sort of consumers are participating in social TV? iModerate found three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”
National Journal – March 2012
New Tool for Pollsters and Researchers
[excerpt] Online research respondents don’t always accurately represent their voting histories. But a new tool called Voter Insider aims to fix that.
Marketing Daily – March 2012
Understanding Social Media ‘Personas’ Is Key
[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The Integer Group defines four types of social media “personas” and key insights about how they engage with brands and shop.
Survey Magazine – January 2012
Grounding Qualitative Research in Cognitive Theory
[excerpt] Using Cognitive Theory to inform the qualitative approach is one such strategy, and the one we employ here at iModerate. Tying our research to aspects of Cognitive Theory gives us a better understanding of how people think.
