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Your “Hot” Guide to Vegas (and the MR Tech event)

Your “Hot” Guide to Vegas (and the MR Tech event)

iModerate Author

Apr 23, 2012

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One of the most cutting-edge market research trade shows of the year is about to take place in the best guilty pleasure city in the country at one of the swankiest hotels it has to offer. We know you are going to pamper yourselves with presentations and conversations about the newest market research innovations and trends, but what can you do in your spare time to round out this swanky trip?

If you’re answer was to head over to Treasure Island for a few rounds of War, please keep reading. We’re here to help! Presenting our “hot” guide to Las Vegas.

Don’t just eat… dine in style
If money is of no concern, limo over to Restaurant Guy Savoy at Caesars for one of the best, most inventive Parisian meals you’ve ever had. Don’t have a crew to go with? Check out the entertaining counter service stylings of L’Atelier de Joël Robuchon at the MGM Grand or grab a coveted seat at the bar at N9NE Steakhouse at the Palms. Want to dine with the cool kids but don’t want to leave the premises? Check out STK and Jose Andres’ gem, Jaleo right at the Cosmopolitan.

Market research can be stressful, so relax like royalty
Canyon Ranch at the Venetian and the Spa Bellagio are two of the best places to relieve the stresses of every day qual and quant. Canyon Ranch is world renowned and features their exclusive Aquavana suite of water and thermal environments. Want a more intimate experience? Spa Bellagio offers a full complement of therapeutic and rejuvenating facial and body care treatments, plus their Signature Journey is a can’t miss.

You can find me at the club
The hot clubs change quickly, so it’s a good thing you have us. Right now, your hotel features one of late night’s finest in Marquis. This classy and extravagant establishment will put a dent in your wallet, but the atmosphere, music and clientele make it worth every penny. Tao Nightclub at the Venetian is tops on our list as well. This establishment capitalizes on an ultra-cool Asian motif and draws in celebrities galore with its second-to-none bottle service area and 10,000 square foot dance floor. Finally, if you’re arriving in Vegas a bit early and want to tell all your fellow researchers about the famous DJ you saw spin last night, check out Lil’ Jon at Tryst, the Wynn’s super-posh lounge, on Saturday night.

Pools aren’t just for swimming
Part of the hipster experience in Vegas is checking out one of the many “beach clubs” where swimming takes a back seat to mingling. While every resort has one, not each one deserves you as a patron. One of our favorites is Aria’s Liquid which boasts two luxury VIP pools, eight cabanas and flat screen TV’s. Not quite satisfied? Check out Moorea Beach Club at the Mandalay Bay where guests enjoy the juxtaposition of high-energy music and poolside massage services.

MR’s sexy side
We know there’s tons to see and do, but don’t forget what brought you here in the first place. The Market Research Technology Event promises to be one of the best trade shows of the year, bringing forth the emerging technologies that are being used to collect, analyze and evaluate business intelligence. From data, to insights, to foresight, this conference has it covered. Some of the presentations we are looking forward to include:

  • Consumer Insights at Facebook: The Role of Flexibility in Using New Technologies Sheila Normile, FACEBOOK
  • Robot Researchers Conducting Netnography – whatever next?John Kearon, BRAINJUICER
  • Collective Intelligence: Using Technology to Focus Your Entire Company on the Customer Experience Jeff McKenna, CHADWICK MARTIN BAILEY
  • Two Birds, One Stone: Google Consumer Surveys Monica Plaza, GOOGLE

We’ll be over at booth #1 talking research and giving away casino chips (we think free money is pretty cool) so please make a point to stop by. Remember, when in doubt use the guide, and have a great show!

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research