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Why Netflix dominates the streaming space

Why Netflix dominates the streaming space

iModerate Author

Jul 01, 2015

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We recently partnered with Luminoso to understand consumer perceptions of three different streaming services – Amazon Prime, Hulu, and Netflix. It’s hard to believe that it was a mere eight years ago that Netflix introduced us to streaming in 2007[1], to be followed by Hulu in 2008[2]. Since then, streaming has gone from being entirely supplementary to cable and satellite TV to something that consumers think has the potential to replace the entertainment mainstays altogether.

Check out the full report to understand Netflix’s dominance and the new set of language consumers have created to discuss the brand, Hulu’s niche in the market despite it’s singular, yet powerful, Achilles heel, and Amazon Prime’s perceptions and potential.

Additionally, take a look at the press the report has received in Adweek and USA Today.

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[1] https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477

[2] http://www.hulu.com/about

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service