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Why do you kill brands on social media?

Why do you kill brands on social media?

iModerate Author

Feb 19, 2014

We work with  a lot of brands who put a great deal of time and effort into social – as  do many of their customers. One thing that’s so interesting to us and painful for them centers around negative comments, and there’s plenty to go around. Posting something negative requires effort, so we can assume that these individuals feel mistreated, upset or discouraged in some way. But what does posting do for them? What do they expect? We thought we’d ask you to weigh in (gasp) quantitatively! Let us know your thoughts and check out the poll results. Thanks.

iModerate Author

  • Daniel Doutre

    No never posted a negative. I did however post a positive in amongst a group of negatives. I just thought that people posting where being short sighted and weren’t appreciative of the work the company was doing to fix the situation.

  • Daniel Doutre

    No never posted a negative. I did however post a positive in amongst a group of negatives. I just thought that people posting where being short sighted and weren’t appreciative of the work the company was doing to fix the situation.

  • Scott Rossow

    Many times it feels like the great equalizer. Usually my negative posts are David versus Goliath. Social media let’s me add a lot of other “David’s” to my battle with the corporate Goliath.

  • Scott Rossow

    Many times it feels like the great equalizer. Usually my negative posts are David versus Goliath. Social media let’s me add a lot of other “David’s” to my battle with the corporate Goliath.

  • Howard Chou

    I’ve never killed a brand but I have spoken out to complain about service (or lack there of). I was hoping to find some resolution through the details I provided. I feel most of the responses are either automated or too generalized to be of any help. On the flip side of the coin, I often feel that companies become overwhelmed when their social media becomes another customer service expense.

  • Howard Chou

    I’ve never killed a brand but I have spoken out to complain about service (or lack there of). I was hoping to find some resolution through the details I provided. I feel most of the responses are either automated or too generalized to be of any help. On the flip side of the coin, I often feel that companies become overwhelmed when their social media becomes another customer service expense.

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service