Viral Video Madness

Viral Video Madness

iModerate Author

Mar 20, 2012

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Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory. And the winner is… Fun Theory! We want to thank everyone for getting on and voting. You made this a Viral Madness to remember. We all had a great time putting this together and seeing which video was chosen the best viral marketing video ever.

We here at iModerate caught a case of ‘March Madness’ over the weekend and decided to do our own version of the Sweet 16. Being that we absolutely love great marketing projects, we felt that a ‘Sweet 16’ of the best viral marketing videos was appropriate for this time of year, because nothing encompasses madness better than a video that has gone viral. Selections were made by using our patented high-tech algorithm (i.e. doing a little Google research) to determine the 16 best viral marketing videos in the history of ever! (Ok, that’s subjective, but we like them a lot) Now that we have collected these viral gems the rest is up to you! The rules are simple – click on the match-up to vote for the best viral marketing video. The video with the most votes moves on to the next round. We expect to see some upsets on our way to crowning a champion, so get voting to make sure your favorite is crowned king!


iModerate Author

  • Joe

    My favorites have to be Fun Theory and T-Mobile, although I have a feeling Old Spice is going to win it

  • Adam Rossow

    I’m gonna go with the original viral video – Blair Witch in a close one

  • Paul Chackel

    Evian Babies is going to take the title. No one can resist dancing babies.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy