//

The Rise of Fast-Casual Restaurants

The Rise of Fast-Casual Restaurants

Chelsea Gibbons

Feb 27, 2017

As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety of extracurricular activities, dining out has become the new norm. Fast-casual restaurants in particular have grown along with this need, emerging as an option that offers convenience for busy families.

To learn more about this restaurant segment and how families – moms in particular – see it meeting their needs, the team at iModerate conducted individual chats with 25 moms nationwide, all of whom have children under the age of 18.

Our findings?  Fast-casual restaurants fit the bill but still have opportunities to offer a larger variety of healthy options, as well as choices that cater to kids of all ages.

Check out our infographic to learn more.

Chelsea Gibbons

Chelsea Gibbons

Strategic Director

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere