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Remarketing: Supportive or Stalker-esque?

Remarketing: Supportive or Stalker-esque?

iModerate Author

Aug 17, 2015

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The fact that we are all being followed online is not lost on most consumers. Remarketing or retargeting is something we all encounter. For those of us that spend a significant time online we know the scenario all too well….

You’re checking out some new sneakers for the fall at Ineednewsneakers.com, find a pair you love, are interrupted by your boss, and move on to search the web for the latest news about a new client.  Then it appears, almost magically, your sneaker on webpage after webpage in the form of an ad.

The practice of remarketing is on the rise, with advocates touting its effectiveness and low price tag. But at what cost? We wanted to know more about how consumers feel about this practice and the brands who employ it. Do they want them to stop? Do they find it helpful? Do they even notice? So we asked the question. Check out the infographic to see what we found.

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iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy