//

Qualitative Techniques and Approaches that Break Down Consumer Barriers

Qualitative Techniques and Approaches that Break Down Consumer Barriers

iModerate Author

Apr 03, 2012

Share It

 

In the world of qualitative research, we all know how difficult it can be to get people to express their motivations, reasoning and emotional connections. So how do we get deeper and unlock the consumer psyche? We have some ideas…

Check out our 20-minute presentation entitled, Why the Deepest Insights Play Hard to Get to find out about some of the newer, more creative projective techniques, enabling techniques and custom approaches. You’ll get the scoop on some things you can apply to your research, and get an understanding of why these techniques work, how to implement them and their pros and cons.

New MR Festival

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske