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Penske goes hybrid (market research)

Penske goes hybrid (market research)

iModerate

Jul 27, 2016

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global transportation provider, to educate viewers on the applications and benefits of hybrid market research. Through the lens of a case study about rental partnerships and perceptions surrounding corporate affiliations, we provided an in-depth look at how the hybrid market research partnership between iModerate and Qualtrics allowed Penske to seamlessly blend qualitative and quantitative so they could understand how their customers view partnerships, find the gaps that exist in those relationships, and come away with a framework for how to measure and compare partners.

Please take a few minutes to check it out.

Penske Video

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy