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Penske goes hybrid (market research)

Penske goes hybrid (market research)

iModerate

Jul 27, 2016

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global transportation provider, to educate viewers on the applications and benefits of hybrid market research. Through the lens of a case study about rental partnerships and perceptions surrounding corporate affiliations, we provided an in-depth look at how the hybrid market research partnership between iModerate and Qualtrics allowed Penske to seamlessly blend qualitative and quantitative so they could understand how their customers view partnerships, find the gaps that exist in those relationships, and come away with a framework for how to measure and compare partners.

Please take a few minutes to check it out.

Penske Video

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition