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Paid to play: Should college athletes be paid to play sports?

Paid to play: Should college athletes be paid to play sports?

iModerate Author

Jan 12, 2015

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It’s a new era in college football. The start of 2015 was marked by a historic game, the College Football Playoff National Championship, coupled with an announcement that the NCAA will pay for families of players to attend the event. But while change is in the air in college football, and in all of college sports, gridlock remains on the big question of paying student athletes.

To shake things up, we used our new (iM)merge Analytics solution to root through some open end responses to this one simple question to see what we could uncover. The results are surprising. Not only in people’s assumptions around scholarships and how “proper payment” is defined, but in how much nuance and insight can be picked up from just a single question.

Check out the analysis 

(iM)merge takes your unstructured text and distills it down into an actionable story, allowing you to make confident and informed decisions based on what is happening in your audience’s lives. From call center transcripts, survey verbatims, online reviews, social chatter, and more, businesses today have a great deal of unstructured text – in fact, it’s estimated that 80% of the data in organizations today is unstructured.

Learn more about (iM)merge

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition