Blog

Latest from Blog

Emic & Etic Approaches in International Research

In my last blog, I discussed some of the difficulties culture presents to conducting international market research. If we don’t

Read Now

Conversations with positive deviants

Having started a non-profit working in Ethiopia, I’ve developed a keen interest toward economic and humanitarian development in developing

Read Now

Learnings from “Significant Objects”

Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind

Read Now

The impact of “other”

Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a

Read Now

The key players on the research team, NFL style

November is here and that means we are well into the NFL season. As I spend Sundays watching the

Read Now

Brands tricks are our treats

Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought

Read Now

What clients really want from their research partners

Every service organization from law firms to design firms to research firms, value the relationships they create and maintain

Read Now

United Way & iModerate team up at TMRE

The Market Research Event is North America’s signature research conference. This year’s event in Nashville will only serve to

Read Now

Marketing tips from the dating world

Many Americans are turning to online dating to find that special someone. Today it’s not uncommon that two people

Read Now

The emoticon’s place in online research

Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more.

Read Now

Market research: elementary at its roots

Recent discussions floated around on various market research blogs, social media, and member groups are comparing our profession to

Read Now

20 signs you’re a market researcher

(A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the

Read Now

Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service