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Conversations with positive deviants

Having started a non-profit working in Ethiopia, I’ve developed a keen interest toward economic and humanitarian development in developing

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Learnings from “Significant Objects”

Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind

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The impact of “other”

Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a

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The key players on the research team, NFL style

November is here and that means we are well into the NFL season. As I spend Sundays watching the

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Brands tricks are our treats

Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought

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What clients really want from their research partners

Every service organization from law firms to design firms to research firms, value the relationships they create and maintain

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United Way & iModerate team up at TMRE

The Market Research Event is North America’s signature research conference. This year’s event in Nashville will only serve to

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Marketing tips from the dating world

Many Americans are turning to online dating to find that special someone. Today it’s not uncommon that two people

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The emoticon’s place in online research

Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more.

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Market research: elementary at its roots

Recent discussions floated around on various market research blogs, social media, and member groups are comparing our profession to

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20 signs you’re a market researcher

(A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the

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6 deliverable tips to help you avoid boring your clients to death

As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske