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Consider the source

You have spent thousands of dollars and countless hours honing the perfect message, tested that it resonates with your customers,

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Looking on the bright side: How to embrace the negative

We’ve all been there before—maybe it’s the CMO’s favorite ad that ends up testing poorly, or the product with

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4 things that banks should know about post-recession consumers

In the wake of the 2008 mortgage crisis, consumers were hit hard by the recession and completely lost trust

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Are we losing our ability to be introspective?

Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t

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Are these new logos super or sucky?

A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that

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Get ahead of the next big thing by moving past big data & traditional research – webinar

As a marketer, it can be challenging to see past the daily task list, get out of reactive mode

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Where are all of the wearables

Every day we read a new article about wearable tech, particularly wearable fitness tech, but we’re not seeing this

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The perils of polling for all to see

By now we’ve all become intimately familiar with the latest polling gaffe from June – a projected 34 percent

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Our QualTracker webinar, your questions

This week our own David Howlett hosted a Quirks webinar entitled, Tell Them Something They Don’t Know! Achieving Foresight

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The push research needs

We have said a lot in the past week. We let you know that longitudinal qualitative was here and

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How to get the most out of LinkedIn for your sales and marketing strategy

Editor’s Note: As a professional services firm we have seen firsthand the value of having a social presence and engaging

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Increasing intimacy through rapport

Reading the title you might think this is a self-help article on relationships. In a way it is, but

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research