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Looking on the bright side: How to embrace the negative

We’ve all been there before—maybe it’s the CMO’s favorite ad that ends up testing poorly, or the product with

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4 things that banks should know about post-recession consumers

In the wake of the 2008 mortgage crisis, consumers were hit hard by the recession and completely lost trust

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Are we losing our ability to be introspective?

Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t

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Are these new logos super or sucky?

A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that

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Get ahead of the next big thing by moving past big data & traditional research – webinar

As a marketer, it can be challenging to see past the daily task list, get out of reactive mode

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Where are all of the wearables

Every day we read a new article about wearable tech, particularly wearable fitness tech, but we’re not seeing this

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The perils of polling for all to see

By now we’ve all become intimately familiar with the latest polling gaffe from June – a projected 34 percent

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Our QualTracker webinar, your questions

This week our own David Howlett hosted a Quirks webinar entitled, Tell Them Something They Don’t Know! Achieving Foresight

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The push research needs

We have said a lot in the past week. We let you know that longitudinal qualitative was here and

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How to get the most out of LinkedIn for your sales and marketing strategy

Editor’s Note: As a professional services firm we have seen firsthand the value of having a social presence and engaging

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Increasing intimacy through rapport

Reading the title you might think this is a self-help article on relationships. In a way it is, but

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How to get the most from exploratory research

There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent—and often the

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy