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Picking the Right Research Software: Your Checklist

Technology is a key ingredient when it comes to finding the most innovative way to conduct research.  A craftsman

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Critics vs. consumers: Who do you trust?

The old saying “everyone’s a critic” is so fitting in the context of today’s online review/comment/social media-driven world that

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Paid to play: Should college athletes be paid to play sports?

It’s a new era in college football. The start of 2015 was marked by a historic game, the College

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A little help from my brands

Earlier this fall, new consumer research from Wharton and Arizona State University uncovered that consumers’ brand preferences shift when

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Black Friday bullshit: Benefits of satirical marketing

Satire is quite possibly one of the most effective sources of social critique; revealing and challenging (sometimes unspoken) societal

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Engaging consumers after 10:19am on a Friday

I recently heard about a study stating that people are generally worthless at work after 10:19am on a Friday.

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Reminiscing and looking ahead

When I was in academics in the early ‘90s, debates (still) raged over the value of soft versus hard

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The smart home: Something to text home about

As consumers in this tech-savvy age, we’re eager to automate things we’ve previously been accustomed to doing manually. We’re

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Diary of a one time moderator

I’ve been with iModerate since the beginning, but it’s been years since I’ve been behind the wheel. Recently I

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Brands playing defense

You may remember a blog I wrote about the effects of brands taking a political or social stand that

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What are we really measuring?

As Sample Manager at iModerate, I oversee quotas for every project that we field. The most common quotas are

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Where have all the movie goers gone?

A New York Times article published late last month exclaimed that this past summer was the worst for box office

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide