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Picking the Right Research Software: Your Checklist

Technology is a key ingredient when it comes to finding the most innovative way to conduct research.  A craftsman

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Critics vs. consumers: Who do you trust?

The old saying “everyone’s a critic” is so fitting in the context of today’s online review/comment/social media-driven world that

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Paid to play: Should college athletes be paid to play sports?

It’s a new era in college football. The start of 2015 was marked by a historic game, the College

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A little help from my brands

Earlier this fall, new consumer research from Wharton and Arizona State University uncovered that consumers’ brand preferences shift when

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Black Friday bullshit: Benefits of satirical marketing

Satire is quite possibly one of the most effective sources of social critique; revealing and challenging (sometimes unspoken) societal

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Engaging consumers after 10:19am on a Friday

I recently heard about a study stating that people are generally worthless at work after 10:19am on a Friday.

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Reminiscing and looking ahead

When I was in academics in the early ‘90s, debates (still) raged over the value of soft versus hard

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The smart home: Something to text home about

As consumers in this tech-savvy age, we’re eager to automate things we’ve previously been accustomed to doing manually. We’re

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Diary of a one time moderator

I’ve been with iModerate since the beginning, but it’s been years since I’ve been behind the wheel. Recently I

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Brands playing defense

You may remember a blog I wrote about the effects of brands taking a political or social stand that

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What are we really measuring?

As Sample Manager at iModerate, I oversee quotas for every project that we field. The most common quotas are

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Where have all the movie goers gone?

A New York Times article published late last month exclaimed that this past summer was the worst for box office

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy