Blog

Latest from Blog

Critics vs. consumers: Who do you trust?

The old saying “everyone’s a critic” is so fitting in the context of today’s online review/comment/social media-driven world that

Read Now

Paid to play: Should college athletes be paid to play sports?

It’s a new era in college football. The start of 2015 was marked by a historic game, the College

Read Now

A little help from my brands

Earlier this fall, new consumer research from Wharton and Arizona State University uncovered that consumers’ brand preferences shift when

Read Now

Black Friday bullshit: Benefits of satirical marketing

Satire is quite possibly one of the most effective sources of social critique; revealing and challenging (sometimes unspoken) societal

Read Now

Engaging consumers after 10:19am on a Friday

I recently heard about a study stating that people are generally worthless at work after 10:19am on a Friday.

Read Now

Reminiscing and looking ahead

When I was in academics in the early ‘90s, debates (still) raged over the value of soft versus hard

Read Now

The smart home: Something to text home about

As consumers in this tech-savvy age, we’re eager to automate things we’ve previously been accustomed to doing manually. We’re

Read Now

Diary of a one time moderator

I’ve been with iModerate since the beginning, but it’s been years since I’ve been behind the wheel. Recently I

Read Now

Brands playing defense

You may remember a blog I wrote about the effects of brands taking a political or social stand that

Read Now

What are we really measuring?

As Sample Manager at iModerate, I oversee quotas for every project that we field. The most common quotas are

Read Now

Where have all the movie goers gone?

A New York Times article published late last month exclaimed that this past summer was the worst for box office

Read Now

Consider the source

You have spent thousands of dollars and countless hours honing the perfect message, tested that it resonates with your customers,

Read Now

Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association