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Are you taking these three steps to become consumer fluent?

I recently stumbled across a well-known quote from Intuit Founder Scott Cook which encapsulates the paradigm shift that businesses

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The anatomy of an effective apology

Company missteps can happen for many reasons – negligence, accident, poor decision making, etc. We have seen companies take

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Tech-enabled instant insight

Not long ago, I was enjoying a meal in Las Vegas at Guy Fieri’s Vegas Kitchen & Bar restaurant

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Putting your ‘Bucks where your mouth is

Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to

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Checking your blind spots: Take a look at the “Aren’ts”

Today, businesses have access to a wealth of information that allows (among many other things) an easier and quicker

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Got customer commentary? 4 steps to feed it into the experience machine

The crusade to optimize customer experience is one that all organizations are waging – and for good reason. The

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Man versus machine – Why text analytics alone is not the solution

“The technology doesn’t work. It doesn’t give me the answers.” This tends to be the viewpoint of many with

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The Hub’s Q&A with Adam Rossow, Partner and Head of Marketing

Editor’s Note: This blog post was originally published on The Hub as part of their ‘Five Minutes With’ series. What

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The advantage of being a perpetual underdog

How different can two athletic apparel brands be? Nike and Under Amour are similar for many reasons – they

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How well do you know the brands you buy?

Every day, consumers are faced with the challenge of choosing what to buy and where to buy it. There

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In defense of the digital self: Three ways our online lives are just extensions of our real lives

The discourse around online identities seems to be one of fear that we are all constructing a Second Life-esque

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Research results that resonate: How MRX can learn from MBTI

Editor’s Note: Here at iModerate, we’re firm believers in the influence of psychology on research. Our cognitive framework, ThoughtPath,

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere