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Pecha-what? iModerate’s foray into the art of Japanese chit-chat

When I heard our client and qualitative services teams were gearing up for the first installment of a year-long

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Partner up with the right animal

Over the past few years, organizations that utilize market research have expressed an ever-increasing desire for an avid advisor

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Stories from the Season of Giving

Every holiday season we are always reminded to be in the giving spirit. But how much giving do we really

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Applying Cognitive Theories to Qualitative Research

Market researchers ultimately want to understand what drives consumers’ thinking, feelings, actions and decision-making. However, uncovering the considerations that

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7 Things Market Researchers Have to be Thankful for This Season

Although the Thanksgiving Day of food, family and football is over, the time to appreciate those things we sometimes

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iModerate’s 2012 Thanksgiving Recipe Extravaganza

For those of you who may not know, people here at iModerate love to cook…and are amazing at it!

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Moderators’ Skills on National Stage

Watching skilled moderators practice their craft is something we at iModerate are privy to on a daily basis. And

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Replacement Moderators? A Lesson from the NFL

All the scrutiny and missed calls by the replacement referees during the first three weeks of the NFL season

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Parents’ perspectives on back to school bullying

Every so often at iModerate we are fortunate enough to partner with another research organization to bring a powerful

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When it comes to political research, the answers aren’t always in the data book

For pollsters, strategic consultants and political communication professionals, it’s officially crunch time. Everything is on the line, and ensuring

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Why Not Ask Why?

As qualitative researchers we are often told to avoid using the word “why.” But being the curious creatures that

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Kids Today, Consumers Tomorrow – Advertising and our Children

Advertising today is trying to build the next super consumer by targeting kids early and often. Whether showing a

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA