Blog

Latest from Blog

6 deliverable tips to help you avoid boring your clients to death

As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to

Read Now

The forces behind “brand you”

Do we actively brand ourselves without even thinking about it? Are we putting messages out there about who we

Read Now

Want to conduct research without borders? Get some culture.

We are living in an era of rapid globalization. Technology, notably high speed internet, is seemingly erasing borders and

Read Now

Don’t overlook research’s “other” benefit

In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we

Read Now

Every touch point can be a tipping point

I read an article recently, “Four Outside-the-Box Ideas to Better Understand Customer Experience” by Linda Ireland. In it, Linda

Read Now

What defines you?

In market research, one of the first questions in a screener generally asks about individuals’ race or ethnicity. Typically

Read Now

iModerate and Catalist win for best new technology

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American

Read Now

Clients for Life – Our latest book club endeavor

One of our favorite things to do at iModerate is to learn something new. So we decided to come

Read Now

Defining today’s American Dream

In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic –

Read Now

Figuring out big data is no small task

After two days at the AMA’s Human Edge of Big Data conference in San Diego this week I’m not

Read Now

Insights to the rescue!

Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a

Read Now

The key to consumer-centric marketing

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional

Read Now

Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research