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6 deliverable tips to help you avoid boring your clients to death

As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to

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The forces behind “brand you”

Do we actively brand ourselves without even thinking about it? Are we putting messages out there about who we

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Want to conduct research without borders? Get some culture.

We are living in an era of rapid globalization. Technology, notably high speed internet, is seemingly erasing borders and

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Don’t overlook research’s “other” benefit

In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany argued that we

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Every touch point can be a tipping point

I read an article recently, “Four Outside-the-Box Ideas to Better Understand Customer Experience” by Linda Ireland. In it, Linda

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What defines you?

In market research, one of the first questions in a screener generally asks about individuals’ race or ethnicity. Typically

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iModerate and Catalist win for best new technology

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American

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Clients for Life – Our latest book club endeavor

One of our favorite things to do at iModerate is to learn something new. So we decided to come

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Defining today’s American Dream

In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic –

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Figuring out big data is no small task

After two days at the AMA’s Human Edge of Big Data conference in San Diego this week I’m not

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Insights to the rescue!

Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a

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The key to consumer-centric marketing

Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide