//

Should Netflix Worry About Losing Disney?

Should Netflix Worry About Losing Disney?

Sonya Turner

Aug 10, 2017

Share It

We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was clearly ground breaking, especially for us here at iModerate. Instantly it sparked a multitude of questions regarding the livelihood of Netflix. Immediately we wondered what this meant for the average streaming customer. Should Netflix worry about losing Disney?

To gain insight on the ramifications this battle for streaming supremacy would trigger, the team decided to conduct a study. The questions focused on how the loss of Disney would influence the audience’s perceptions, feelings, and attitudes about Netflix, while also addressing how they thought about Disney as a viable option for a streaming service. We reached out to our nationwide panel, targeting households with and without children. In approximately four hours, we gathered 1,180 responses, and the answers became evident.

We discovered that Netflix had nothing to worry about. Our findings reported that the loss of Disney had an insignificant impact on consumers and would not cause them to consider canceling their accounts. Respondents reiterated their strong brand loyalty to Netflix, responding with not criticism, but praise for the company. The results also indicated consumers don’t view Disney streaming service as a competitor or option they’d be interested in.

To learn more about the study and findings, check out the full press release here.

Sonya Turner

Director, Insights

I love finding the story that exists inside every job we do, the thread that ties together.

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service