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My Top Four Funniest Market Research Videos

My Top Four Funniest Market Research Videos

iModerate Author

Jul 25, 2011

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I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I started living and breathing this world. What are these pre-conceived notions? Mostly, people think that those behind the research are boring, dull and even nerdy. But, it’s not true. Market researchers can (and do) laugh at ourselves just as much as the next person. In this industry, we all appreciate the humorous side of our business – whether it’s poking fun at focus groups or laughing about the outcomes that market research can uncover – we all love a good laugh!

Here are a few of my favorite market research videos. You may have seen some of them before, but they are still good for a laugh. Enjoy!

A funny take on focus groups for Snickers candy bars.

Two researchers debate whether to use qualitative or quantitative research in their new study.

A depiction of a focus group in the stone age and the outcome of the session.

A funny look at the RFP.

 

 

iModerate Author

  • Kristen Garvey

    Great post Bethany. I hadn’t seen all of these. There’s nothing like a good laugh!

  • My favorite one is the last one. Awesome… Here is another one that I like: http://www.youtube.com/watch?v=4Vbgg4qVv8k

    Thanks for sharing!
    Alex

  • Shilpi

    Great post. Certainly a very good laugh! And, at the end, just like it says in the last video, we still love the world of market research.

  • Brian

    Love the cavemen! I always enjoy the rare respondent that sees things COMPLETETLY differently that everyone else.

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA