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My Top Four Funniest Market Research Videos

My Top Four Funniest Market Research Videos

iModerate Author

Jul 25, 2011

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I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I started living and breathing this world. What are these pre-conceived notions? Mostly, people think that those behind the research are boring, dull and even nerdy. But, it’s not true. Market researchers can (and do) laugh at ourselves just as much as the next person. In this industry, we all appreciate the humorous side of our business – whether it’s poking fun at focus groups or laughing about the outcomes that market research can uncover – we all love a good laugh!

Here are a few of my favorite market research videos. You may have seen some of them before, but they are still good for a laugh. Enjoy!

A funny take on focus groups for Snickers candy bars.

Two researchers debate whether to use qualitative or quantitative research in their new study.

A depiction of a focus group in the stone age and the outcome of the session.

A funny look at the RFP.

 

 

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition