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More research, less resources, no problem: How John Deere gets it done

More research, less resources, no problem: How John Deere gets it done

iModerate Author

Apr 08, 2014

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Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered.

To quickly recap, Jessica Kettler, Manager of  Online Research at John Deere, tackled one of the biggest issues facing insights teams and researchers –  how to meet increasing project demand with limited resources. Jessica detailed how she does more with less through strong partnerships, unique approaches and by shifting the paradigm of the research-client relationship. Through examples presented with our very own Jen Drolet, attendees saw  how Deere is able to engage their hard-to-reach audiences and deliver the voice of the customer time and again.

Check out the webinar and learn:

  • The objectives, challenges and successes of a Fortune 100 insights department
  • How to gain efficiencies through partnerships and institutional flexibility
  • Examples of how John Deere is able to deliver timely insights to its constituents

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition