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Marketers – where is the butter?

Marketers – where is the butter?

iModerate Author

Jan 07, 2016

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butter

 

This represents me in a nutshell. In fact, it’s a greeting card my wife got for me not so long ago. Unfortunately, this represents a lot of marketers today too. The butter (or the answers they are looking for) are right in front of them in many cases. They have access to an unprecedented amount of data and customer feedback from sources like ratings and reviews, NPS scores and call center feedback. However instead of opening the fridge and digging a bit, they go to the store and buy a new stick (commissioning unnecessary research).

If what I’m saying sounds familiar and you feel like you could use a bit of help finding the insights already in your possession, then please join us for a Brand Manage Camp webinar on January 20th entitled “Getting the Most Out of the Data You Already Have.” We will touch on what types of data streams we can all harness and how to get insights without stretching your budget or timelines.





Reserve your seat today




iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition