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Insights to the rescue!

Insights to the rescue!

iModerate Author

Feb 27, 2013

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Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a design right away. Your team members all look to you, but it’s not like you have a magic feedback tool.

What can you do? What can anyone do?

Check out how Marketer Meg tackles the situation in the second installment of our astonishing power of insights comic strip.

And while you’re at it, take a few minutes to find out how our subscription offering can make you an insight superhero. Enjoy the comic!

issue 2

Miss the first comic strip? No problem, we’ve got you covered.

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition