Headed to Amsterdam with some pretty cool glasses

Headed to Amsterdam with some pretty cool glasses


Feb 05, 2014

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At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation Exchange in Amsterdam . Our presentation will center around an app called FoundIt! we’ve been prototyping here in the iModerate Innovation Lab.

One of the great things about working in innovation is the ability to experiment with so many cutting edge technologies. Recently, our chief technologist, Brian Rivera, and myself have been working on consumer shopping and insights apps for Google Glass. And yes, to let you know, Glass is just as cool as you think it would be. One of our first applications is designed to benefit consumers while providing deep and rich insights to marketers.

As part of the journey to Amsterdam later this month, we’re chronicling our adventures in developing for Google Glass. Check out our diary here…

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service