//

Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

Julia Eisenberg

May 10, 2017

Share It

As the average consumer has become busier than ever, dining out and ordering in have quickly become a new norm. We dug into to this change in routines, examining growing segments of fast-casual restaurants and on-demand food delivery services.

In our latest research report, we examine why consumers choose fast-casual over delivery and vice versa, what a typical customer looks like for each segment, and what diners expect from each type of experience.

One unique finding is that these two seemingly competing dining options in fact have opportunity to peacefully co-exist – or even work together. At the end of the day, hungry consumers just want options, both for the choice of food and for how it gets to them. In some instances, consumers use a delivery service to bring them food from a quick-service restaurant. Joining together means that fast-casual and on-demand delivery have opportunities to partner and grow.

To learn more about the study and the findings, download the complete research report Brand Wars: Fast-Casual Dining vs. On-Demand Delivery.

Julia Eisenberg

Vice President, Insights

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske