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Best reads of 2015

Best reads of 2015

iModerate Author

Dec 11, 2015

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We wanted to share some of our top-10 favorite pieces, musings, and commentary from the past year. So dive in, deepen your knowledge on everything from customer experience to consumer language, get inspired for the year ahead, and have a good laugh along the way. Happy reading!

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition