Latest from Julia Eisenberg
Research Pet Peeves: Lackluster Reports
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is …
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Insights from the Corporate Researchers Conference 2017
Last month our team attended The Insights Association Corporate Researchers Conference in Chicago. With its focus on compelling industry …
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No: One Simple Word for Your Best Research Results
We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more …
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No: One Simple Word for Your Best Research Results
Editor’s note: This article was originally published in Quirks. It is written by Julia Eisenberg, Vice President of Insights …
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Uncovering insights from what consumers say and what you see
Editor’s note: This article was originally published in Quirks. The power of smoosh What do we lose when we …
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iModerate Launches (iM)mediate
Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event. Over …
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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery
As the average consumer has become busier than ever, dining out and ordering in have quickly become a new …
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Brand Wars: Fast-Casual Dining vs. On-Demand Delivery
In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …
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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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