Latest from Julia Eisenberg
Research Pet Peeves: Lackluster Reports
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is …
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Insights from the Corporate Researchers Conference 2017
Last month our team attended The Insights Association Corporate Researchers Conference in Chicago. With its focus on compelling industry …
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No: One Simple Word for Your Best Research Results
We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more …
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No: One Simple Word for Your Best Research Results
Editor’s note: This article was originally published in Quirks. It is written by Julia Eisenberg, Vice President of Insights …
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Uncovering insights from what consumers say and what you see
Editor’s note: This article was originally published in Quirks. The power of smoosh What do we lose when we …
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iModerate Launches (iM)mediate
Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event. Over …
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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery
As the average consumer has become busier than ever, dining out and ordering in have quickly become a new …
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Brand Wars: Fast-Casual Dining vs. On-Demand Delivery
In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …
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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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