iModerate

Latest from iModerate

Consumer confidence dips; New study sheds light on what’s behind the lower September index

DENVER—September 30, 2014—A new study from leading qualitative research firm iModerate provides background and depth behind the lower September

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Chelsea Gibbons Awarded QRCA Young Professionals Grant

DENVER—September 26, 2014—Chelsea Gibbons, a Qualitative Director at iModerate, a leading qualitative research firm, has been awarded a Young

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Julia Eisenberg joins the iModerate team as SVP, Client Services

Denver, CO (September 2, 2014) – iModerate Research Technologies, a leading qualitative research firm, recently hired Julia Eisenberg as Senior

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Consider the source

You have spent thousands of dollars and countless hours honing the perfect message, tested that it resonates with your customers,

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Looking on the bright side: How to embrace the negative

We’ve all been there before—maybe it’s the CMO’s favorite ad that ends up testing poorly, or the product with

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Increasing intimacy through rapport – Greenbook article

With intimacy becoming the new buzz word in the industry, I believe it is important to step back and

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Where have all the wearables gone article in MediaPost

The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not

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Survey Magazine Interviews Jen Drolet about QualTrackers

Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a

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iModerate raises the bar for market research with first-ever longitudinal qualitative product suite

Denver, CO (June 11, 2014) – iModerate, the leading qualitative research firm, today announced the launch of Qual Tracker, a

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How do consumers think about healthy living?

Discover what factors play a role in a healthy lifestyle and what brands and products help along the way.

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AdWeek article on wearable tech featuring iModerate

Nike FuelBand and Other Health Wearables Have Branding Issues Judging from iModerate’s data, it’s possible that Nike has decided

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Research Industry Voices – May, 2014

How to get the most from exploratory research Good exploratory research has the ability to unearth new ideas, take

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research