iModerate

Latest from iModerate

Increasing intimacy through rapport – Greenbook article

With intimacy becoming the new buzz word in the industry, I believe it is important to step back and

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Where have all the wearables gone article in MediaPost

The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not

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Survey Magazine Interviews Jen Drolet about QualTrackers

Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a

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iModerate raises the bar for market research with first-ever longitudinal qualitative product suite

Denver, CO (June 11, 2014) – iModerate, the leading qualitative research firm, today announced the launch of Qual Tracker, a

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How do consumers think about healthy living?

Discover what factors play a role in a healthy lifestyle and what brands and products help along the way.

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AdWeek article on wearable tech featuring iModerate

Nike FuelBand and Other Health Wearables Have Branding Issues Judging from iModerate’s data, it’s possible that Nike has decided

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Research Industry Voices – May, 2014

How to get the most from exploratory research Good exploratory research has the ability to unearth new ideas, take

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iModerate enhances its research suite with private boards

Denver, CO (May 6, 2014) – iModerate, the industry leader in one-on-one research conversations, has expanded its research suite to

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IIEX North America

iModerate will be speaking and exhibiting at the IIEX Show in Atlanta June 16-18. iModerate’s Jen Drolet will be

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Increasing intimacy through rapport

Reading the title you might think this is a self-help article on relationships. In a way it is, but

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How to get the most from exploratory research

There’s nothing more exciting for a market researcher than learning something unexpected and new from a respondent—and often the

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The complicated world of corrective messaging

Within its short existence, the internet has grown into the largest repository of knowledge ever known. With a few

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association