iModerate

Latest from iModerate

Geekwire article on movies featuring iModerate

Our culture of ‘like’ means there’s no time left to hate  This piece builds off of iModerate’s research on declining

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Consumer confidence dips; New study sheds light on what’s behind the lower September index

DENVER—September 30, 2014—A new study from leading qualitative research firm iModerate provides background and depth behind the lower September

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Chelsea Gibbons Awarded QRCA Young Professionals Grant

DENVER—September 26, 2014—Chelsea Gibbons, a Qualitative Director at iModerate, a leading qualitative research firm, has been awarded a Young

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Julia Eisenberg joins the iModerate team as SVP, Client Services

Denver, CO (September 2, 2014) – iModerate Research Technologies, a leading qualitative research firm, recently hired Julia Eisenberg as Senior

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Consider the source

You have spent thousands of dollars and countless hours honing the perfect message, tested that it resonates with your customers,

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Looking on the bright side: How to embrace the negative

We’ve all been there before—maybe it’s the CMO’s favorite ad that ends up testing poorly, or the product with

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Get ahead of the next big thing by moving past big data & traditional research

Uncover the world of the QualTracker solution and find out why it is replacing Big Data with more precise

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Increasing intimacy through rapport – Greenbook article

With intimacy becoming the new buzz word in the industry, I believe it is important to step back and

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Where have all the wearables gone article in MediaPost

The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not

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Survey Magazine Interviews Jen Drolet about QualTrackers

Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a

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Tell them something they don’t know! Achieving foresight through scalable insight.

Get to know the new QualTracker solution and what holes it fills in the marketplace.

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Consumer Confidence – reading between the numbers – Q3 2014

Find out the factors behind consumer confidence numbers and how Americans really view the future of the economy.

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy