iModerate

Latest from iModerate

Engaging consumers after 10:19am on a Friday

I recently heard about a study stating that people are generally worthless at work after 10:19am on a Friday.

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Are consumers ready for the smart home?

See what consumers are saying about the smart home, what they’re excited for, and what they could live without.

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Security Hive article on the smart home featuring iModerate

This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the

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Movies: The High Price of Admission

Box office sales plummeted during the summer of 2014. We were curious as to why Americans were seemingly averse to

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Big Banks: The Aftermath of the Recession

Following the 2008 mortgage crisis, consumers relationships with banks drastically changed. Over six years later, banks are still working

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It’s Not Easy Being a Green Cleaner

The average American household spent $42 per month on cleaning supplies in 2013. What products are consumers purchasing with this money, and

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Nine out of ten consumers are excited about the ‘smart home,’ but definition isn’t clear and security and privacy issues abound

DENVER—October 29, 2014—Consumers foresee the arrival of the smart home as even more imminent than that of smart cars

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Brands playing defense

You may remember a blog I wrote about the effects of brands taking a political or social stand that

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When electric shocks are preferred over quiet solitude – Quirks article

Our Director of Insights and Analysis, Sonya Turner, dives into the findings from a Harvard and University of Virginia

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What are we really measuring?

As Sample Manager at iModerate, I oversee quotas for every project that we field. The most common quotas are

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Home improvement retailing features iModerate’s consumer confidence findings

Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence

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GreenBook interviews Jen Drolet about future of qualitative research

Qual at Quant Scale: The iModerate Vision for the Future of Consumer Research Jen Drolet, Managing Partner of iModerate,

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA