iModerate

Latest from iModerate

Research results that resonate: How MRX can learn from MBTI

Editor’s Note: Here at iModerate, we’re firm believers in the influence of psychology on research. Our cognitive framework, ThoughtPath,

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Entrepreneur article on social engagement featuring iModerate

A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’  features research conducted by iModerate and

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Picking the Right Research Software: Your Checklist

Technology is a key ingredient when it comes to finding the most innovative way to conduct research.  A craftsman

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How The ‘Why’ of Net Promoter Score Unlocks Its True Potential

See how utilizing (iM)merge Analytics to understand Key Performance Indicators can create a common goal fueled by the consumer

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How the ‘why’ of Net Promoter Score unlocks its true potential

Join us February 11th for a Brand Manage camp webinar with Adriana Smith of Reliant Energy and Lisa

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Critics vs. consumers: Who do you trust?

The old saying “everyone’s a critic” is so fitting in the context of today’s online review/comment/social media-driven world that

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United Way enlists iModerate to engage with millennials

DENVER — January 14, 2015 — iModerate, a leading qualitative research firm, today announced a new research engagement with United

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Quirks article on the state of market research featuring Adam Rossow

Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The

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‘A little help from my brands’ featured in MediaPost

MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses

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Cord cutting: Myth or movement?

Cord cutting has been a buzzworthy topic in 2014. But despite the stir, only 2% have actually cancelled their cable subscriptions. Will this 2% grow?

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Black Friday bullshit: Benefits of satirical marketing

Satire is quite possibly one of the most effective sources of social critique; revealing and challenging (sometimes unspoken) societal

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iModerate partners with Luminoso to help companies take the next step in consumer understanding

DENVER, CO—November 19, 2014—iModerate, a leading qualitative research firm, today announced a partnership with Luminoso, an innovative, rapidly growing

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske