iModerate

Latest from iModerate

iModerate Ranks Among the 25 Most Innovative Research Firms in the World

DENVER — January 14, 2015 — iModerate is one of the top 25 most innovative research firms in the world, according

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Tech-enabled instant insight

Not long ago, I was enjoying a meal in Las Vegas at Guy Fieri’s Vegas Kitchen & Bar restaurant

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Marketing to the new (self-identified) middle class featured on CMO.com

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral,

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‘Checking your blindspots’ featured in GreenBook

GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will

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‘Got commentary? 4 steps to feed it into the CX machine’ featured in Business 2 Community

Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four

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Checking your blind spots: Take a look at the “Aren’ts”

Today, businesses have access to a wealth of information that allows (among many other things) an easier and quicker

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Man versus machine – Why text analytics alone is not the solution

“The technology doesn’t work. It doesn’t give me the answers.” This tends to be the viewpoint of many with

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The Hub’s Q&A with Adam Rossow, Partner and Head of Marketing

Editor’s Note: This blog post was originally published on The Hub as part of their ‘Five Minutes With’ series. What

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The Hub takes Five Minutes with Adam Rossow, Partner and Head of Marketing

Adam Rossow, Partner and Head of Marketing at iModerate, was recently featured in The Hub’s Five Minutes With series. Check out

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How well do you know the brands you buy?

Every day, consumers are faced with the challenge of choosing what to buy and where to buy it. There

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Brand Wars: Nike vs. Under Armour

Find out what separates these two seemingly identical leaders in the athletic apparel industry.  

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In defense of the digital self: Three ways our online lives are just extensions of our real lives

The discourse around online identities seems to be one of fear that we are all constructing a Second Life-esque

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research