iModerate

Latest from iModerate

Deconstructing Dads in the Aisle: A New Insights Solution Gets Thousands of Dads to Share Their Story

Find out what messaging hits home with Dad and how to utilize that information to boost impulse buys.

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Realizing the open end’s potential

As only a market researcher is apt to do, I’ve been spending a lot time lately thinking about open

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Prime Day: Why Amazon gives away video content – article in Forbes

iModerate’s Brand Wars: Streaming Services research was recently featured in a Forbes.com article regarding the internet video space and

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Omnishopper 2015

We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be

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Upcoming Webinar: Deconstructing dads in the aisle

Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we

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Wearables are a game-changer in market research – article in MarketingProfs

From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised

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Why Netflix reigns supreme – Article in USA TODAY

USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix

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Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in

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Brand Wars: Streaming Services

They’re taking over the entertainment industry, as well as your weeknights, but which streaming service do consumers prefer?

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New study reveals why consumers prefer Netflix over Hulu and Amazon

DENVER – June 24, 2015 – Video streaming services are becoming hugely successful in the mainstream as more consumers

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4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of

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iModerate Ranks Among the 25 Most Innovative Research Firms in the World

DENVER — January 14, 2015 — iModerate is one of the top 25 most innovative research firms in the world, according

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy