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Latest from iModerate

New Retail Study by iModerate Reveals Secrets to Mastering the In-Store Experience

DENVER – March 30, 2016 – A new research study by iModerate, a progressive insights firm, reveals that most

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Are retail stores going extinct?

Understand how having a physical presence affects brands and what brings consumers to stores and keeps them coming back.

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iModerate’s retail study featured in Chain Store Age

Chain Store Age featured iModerate’s research on brick and mortar stores and the customer experience in a recent article. Check

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10 ways business intelligence can help your organization, MarketResearch.com article features Adam Rossow

A recent article in MarketResearch.com on 10 ways that business intelligence can help your organization features a tip from

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Thoughts on IIR’s Media, Insights, + Engagement Conference

Last week my colleague, Steve, and I went to the IIR’s Media Insights and Engagement Conference to attend sessions,

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Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for

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Fresh Perspective: A glance at my internship with iModerate

Editor’s Note: This blog was written by Hutch Hurwitz, who joined the iModerate team as an intern for January 2016.

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Making the Most of the Data You Already Have

Discover what data marketers are neglecting and how they can transform it into actionable intelligence needed to succeed.

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Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that

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How to conduct budget-friendly market research – Article on Inc.com

Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up

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iModerate names Steve Lopez Vice President of Business Development

DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He

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Got Customer Commentary? – featured in Target Marketing

The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service