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Latest from iModerate

Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain

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Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

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Penske goes hybrid (market research)

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar

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How Hybrid Research Drives Penske Forward

See how Penske utilized hybrid market research to get a better sense of how consumers view partner relationships.

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Listening: The over-looked aspect of conversation

Have you thought about how much we, as human beings, converse with one another? Whether we type a message

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Webinar: How Hybrid Research Drives Penske Forward

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the

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Airbnb vs. Hotels: New iModerate Study Reveals Key Purchase Drivers

Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting even more pressure

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Brand Wars: Airbnb vs. Hotels

Find out who is primed for lodging domination, Hotels or Airbnb, in our latest qualitative report.

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iModerate Ranks Among the Most Innovative Market Research Companies in the World

DENVER – June 9, 2016 – iModerate, a progressive insights agency, has been recognized for the fourth time as

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iModerate adds two veteran insights professionals to client development team

DENVER – April 13, 2016 – iModerate, a progressive insights agency, welcomes Michael Steinberg and Steve Dodge to the client

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Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

DENVER – April 13, 2016 – Qualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive

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iModerate Retail Research featured in MediaPost

Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the

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Our Authors

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition